March is Problem Gambling Awareness Month (PGAM)
At The Better Institute, we join this national campaign to increase public awareness of gambling-related harm and to ensure that prevention, treatment, and recovery services are accessible to everyone in our community. When we break the silence together, we build a healthier future for all.
What is PGAM?
Problem Gambling Awareness Month is a nationwide grassroots initiative held every March. Its goal is twofold: to educate the public and healthcare professionals about the warning signs of gambling disorder and to provide a clear path to help for those who need it.
Gambling disorder is often called the “hidden addiction” because there are no physical symptoms like those found in substance use. PGAM shines a light on these struggles, helping individuals realize they are not alone and that recovery is possible.
Why It’s Important: The Changing Landscape
For years, the month of March was primarily known for a massive peak in gambling activity centered around college basketball. While “March Madness” remains a high-risk period—with calls to national helplines typically spiking by an average of 30% during the month—the nature of the problem has fundamentally shifted.
The Rise of the “Pocket Casino”
With the rapid legalization and prevalence of online and mobile sports betting, gambling is no longer a destination or a seasonal event. It is now a 24/7 presence in the pockets of millions.
Constant Access: Current data shows that mobile betting now accounts for over 80% of all sports betting activity.
Increasing Prevalence: What used to be limited to physical sportsbooks or office brackets is now accessible in seconds through an app.
A Growing Issue: This ease of access means the risk isn’t just “peaking” in March anymore; it is growing year-round. We are seeing a significant rise in gambling-related financial distress and mental health challenges among younger populations and first-time bettors.
Awareness is the first step in reclaiming control from an industry designed for constant engagement.
Resources for Recovery
If you are looking for specific information, tools, or support, please visit our dedicated resource pages.
Problem Gambling Help
Comprehensive resources for understanding and treating gambling disorder.
Sports Betting Help
Specialized support for the unique challenges of mobile and sports-related wagering.
Awareness and Advocacy
Learn about local and national efforts to reduce gambling harm.
Sources
The “March Spike” in Help-Seeking: Historically, calls to national gambling helplines increase by an average of 30% during the month of March. More recently, data from the National Council on Problem Gambling (NCPG) showed a 33% increase in total helpline engagements (calls, texts, and chats) between 2023 and 2024 as sports betting expanded.
Source: National Council on Problem Gambling (NCPG), “Helpline Symposium Report” (2025).
The Dominance of Mobile Betting: Mobile and online platforms now account for approximately 83% of all sports betting activity in the U.S.
Source: Global Gaming Statistics Institute, “2026 Sports Betting Industry Report.”
Growing Risk & Legalization: Since the 2018 Supreme Court ruling allowing states to legalize sports betting, the risk of gambling addiction in the U.S. has grown by an estimated 30%.
Source: National Council on Problem Gambling (NCPG) NGAGE 3.0 Study (2024).
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